About
Offline2Online was named for the first great digital shift. We rebuilt it for the second.
Our story
In the early 2000s, organisations went from offline to online. The winners didn’t put a brochure on the web — they redesigned how they sold, served and operated. We saw it first-hand building mobile, broadband and media products in Australia and Europe.
AI is that shift again, compressed from a decade into a few years, and it reaches into every role. Offline2Online exists to help Australian organisations lead it: with senior people who’ve built AI-native products themselves, and a delivery model designed for production, not presentations.
From the founder
“I've spent my career at the point where new technology meets real customers. The organisations that win this decade will be the ones that treat AI as a redesign of the work, not a new tool on the old desk.”
Rob Geerdink — Founder & Principal
Rob has 25+ years in digital product development across mobile, cloud and SaaS. He has held roles at Vodafone Australia, Vodafone Group in London, Vizzavi Europe and Chello Media in Amsterdam. In 2016 he founded Personalisation Hub, an AI-native omnichannel personalisation platform for physical retail that runs inside retailers’ own AWS environments.
What we believe
01
Success is measured in hours saved, revenue earned and risk reduced.
02
Everything we build is yours. No lock-in.
03
We use agents in our own delivery, so you pay for judgement, not busywork.
04
If AI isn’t the answer, we’ll say so in the first call.
We take on a small number of engagements at a time so senior people stay hands-on.
